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  • Writer's pictureEdited by: Atif Zafar, MD

How Is Planning to Simplify Primary Care for Patients, Globally.

I practice stroke medicine in the US and Canada and have been doing this to study and analyze the practical, structural, business, financial, and customer aspects of healthcare. Healthcare is complicated and just like everything that becomes ripe & ready for disruptive change, we all know healthcare is a mess.

Whether it's Canada, the US, Asia, or Europe, different models are working and struggling to serve their core customers. Except if countries are small and rich. When I was younger, I spent a year in Sweden as a student observing the public health system there: The non-scalable exceptional care model. And I am originally from Pakistan, a developing, under-resourced country where B2C rarely works. The problem, a rich country or poor, is the same: Patients are predominantly unsatisfied.

With my first startup (Human or, I have a GTM initially for Pakistan, and then we plan to spread to other countries, smartly.

The model on the outside is simple. It comprises a replicable practice model of <400 patients around whom revolves Doc-Nurse-MA #primarycare team, high-tech gadgets, home-based + virtual visits, and non-surgical specialists available via e-advise to empower the primary care team -- with a relentless focus on delightful customer experience, followed by personalized preventive health regimen. This is expensive. And healthcare is expensive. So rich & affording middle-class taste the top-notch service EXPERIENCE.

In our model, our revenue helps provide a not-so-top-notch service experience, but access to healthcare to two underserved, non-affording patients per enrolled (paying) customer. In essence, our business model gives access to healthcare to those who didn't have it before. 400-paying customers are covering 800 unaffording patients within their community. I call it the Human-Health Equity phase 1. Not equal. Not similar care, but decent. At scale, this gets better for a city or a community.

Since we are not a typical tech-profit-hungry company, we still make 10% profit after all this. At scale, we measure this model to be the next best thing that will happen to humanity.

We are slowly working towards creating the next revolution. The timing is right, we have incredible people on the team, and we have a story.

The following video is my story at Human. It's short because we know you are busy.

And we will be sharing more stories from the 15 other leaders at from Karachi, Cleveland, Dallas, London, Chicago, Iowa City, Atlanta, New York, etc who are part of this exciting life-changing journey.

If you are a policy-maker, mentor, advisor, or collaborator. Text or message me if this sounds fun enough. We are not looking for investment.


Atif Zafar, MD is the author of the book, “Why Doctors Need To Be Leaders”, and a physician leader with experience in both the US and Canadian healthcare systems. This article is dedicated to his amazing mentees who are thriving in their careers all across the globe. And to his patients who keep him pushing to learn to be a better doctor, and a better human. He can be reached at

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